L’Oréal Paris x Silk & Snow Valentine’s Pop-Up in Toronto & Vancouver

Greenscreen Photobooth Experience by LOL Photobooth GTA

Last Valentine’s weekend, L'Oréal Paris hosted a special in-store brand activation at Silk & Snow locations in Toronto and Vancouver. The two-day pop-up brought together beauty lovers and shoppers for an interactive retail experience focused on product discovery and shareable moments.

To enhance guest engagement in both cities, L’Oréal Paris booked LOL Photobooth GTA to provide a fully branded photobooth setup for February 13 and 14.

Photo booth with a glowing ring light and a screen that reads

Branded Greenscreen Photobooth in Two Cities

For this multi-location brand activation, LOL Photobooth GTA delivered a professional greenscreen photobooth experience designed to match the L’Oréal Paris campaign.

Our setup included:

Greenscreen background technology
Customized L’Oréal Paris photo templates
iRing Social Kiosk Booth for instant digital sharing

The greenscreen allowed guests to step into branded digital backgrounds aligned with the activation’s look and feel. Each photo featured a clean, customized template that maintained strong brand visibility.

Instant Social Sharing with the iRing Social Kiosk Booth

The iRing Social Kiosk Booth made it easy for guests to instantly receive and share their photos via email and social media. This helped extend the reach of the L’Oréal Paris brand activation beyond the Silk & Snow retail spaces in Toronto and Vancouver.

By combining in-store engagement with digital sharing, the activation generated user-created content while creating memorable brand interactions.

A Successful Valentine’s Brand Activation

Across both February 13 and 14, the photobooth became a key attraction inside the Silk & Snow stores. Guests lined up to capture photos, turning a retail visit into an interactive beauty experience.

This multi-city activation shows how branded photobooth services, greenscreen technology, and instant sharing tools can support beauty brand marketing campaigns in Toronto, Vancouver, and beyond.